There are many ways in which a smartphone can be a useful tool in mystery shopping. For example, if you are going to a business in a location you’ve never been to before, the GPS function on the phone can make sure you actually find the right location. I know, that’s pretty obvious, but it is still useful.
Probably the best function of a smartphone in mystery shopping is to help you keep track of details.
And speaking of the phone’s GPS function, I would be remiss if I didn’t mention the fact that Jobslinger also has a complementary smartphone app, called GeoVerify (it used to be JobSlinger Mystery Shop Mate app that had even more functions but sadly that was discontinued and replaced by GeoVerify). In case you skipped my earlier blog post about mystery shopping, the Jobslinger website is an easy way to ability to connect you with a variety of mystery shopping companies in your geographic area with another complementary app for push notification to your smartphone when new shops are posted.
The GeoVerify app is useful as proof to the mystery shopping company that you actually completed the mystery shop at the location and time you say you did. Basically, once you get to the location, you activate the GeoVerify app, which uses your phone’s GPS to generate a unique six-character code that you will then enter into the mystery shopping report. The editor can then double-check that code to confirm that you were in the right location, at the right time, as per the instructions and what you have reported.
Probably the best function of a smartphone in mystery shopping is to help you keep track of details. I’ve done extremely complex hotel shops where, for instance, you have to interact with a dozen or more staff members, reporting their names, descriptions, and conversation with them. Unless you have an easy way to jot down notes in between interactions, there’s virtually no way to keep all those details straight. But a notepad app on your smartphone is easy and inconspicuous – who pays any attention to someone reading or typing on their smartphone these days? You can even use a note on your smartphone to prompt you on the various observations you need to complete. A quick double-check of the list before you leave the mystery shop site can prevent your entire report from being rejected.
I’m not suggesting you go out and get a smartphone simply for the purposes of mystery shopping. It would likely cost you a year’s worth of mystery shopping payments to afford one! But if you are among the over half the population of Canada who have already switched to using a smartphone, then use it to improve your mystery shopping skills.